Friday, June 26, 2026
HomeLifestyleWe Tried Noyz, The TikTok-Viral Perfume Brand

We Tried Noyz, The TikTok-Viral Perfume Brand


โ€œCozy, spicy, and sexy โ€” but never overwhelming โ€” Unmute is exactly what Iโ€™ve been looking for in a perfume. Itโ€™s all in the carefully balanced notes: Black plum is juicy and moreish, Madagascar vanilla feels like a deep, comforting hug and cashmere wood lends a slightly salty, tobacco-like element for added mystery and edge. Much like Glossier You, it feels close and intimate. It really comes into its own on the dry down: Throughout the day, it becomes musky and ever so slightly soapy, like slipping into cotton sheets after a long, hot shower. Having tried all NOYZ perfumes, I can safely say that this is my most worn โ€” and complimented. When I discovered that Jรฉrรดme Epinette is the nose behind this unique fragrance, it all made sense. He created Floral Streetโ€™s Ylang Ylang Espresso, Byredoโ€™s Velvet Haze and Victoria Beckhamโ€™s 21:50 Rรชverie โ€” three perfumes that are equal parts brooding, comfy and elegant. I canโ€™t stop smelling my wrists when I wear it, itโ€™s that good.โ€ โ€” Jacqueline Kilikita, beauty director



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