That said, it’s still hair color, so with that in mind, how often do you need to refresh teddy blonde? “To start with, I would say every three months,” suggests Payne, but because it’s slightly darker than your average blonde, you might be able to stretch it to three or even four months. That’s all thanks to the lowlights, says Payne: As time goes on, the lowlights will gradually penetrate deeper into the hair shaft and bond more strongly over time, making the shade last longer. At the same time, any bleach will relax and soften, says Payne. The appeal of the softer, lived-in look is that it fades more naturally. In other words, if you choose not to refresh it over the summer, it won’t look severe come fall.
