HomeLifestyleHow J.Crew Has Mastered The Designer Collaboration Game

How J.Crew Has Mastered The Designer Collaboration Game

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Gayot first discovered Alighieri, whose collection launched with J.Crew on May 13 โ€” fittingly โ€” while scrolling her feed. โ€œ[Founder] Rosh Mahtaniโ€™s pieces are refined, but they’re also quirky and weird,โ€ Gayot says, explaining what first attracted her to the jewelry designs. โ€œJ.Crew is a coastal brand. Summers for us are about being on the water.โ€ With that in mind, the treasure-like quality of Alighieriโ€™s collections, which often draw inspiration from the sea and its inhabitants, felt like an organic fit. There are gold-plated recycled bronze necklaces featuring fish motifs โ€” an Alighieri signature โ€” but there are also J.Crew touches, like a linen shirt dressed with bright gold buttons. โ€œWhen you go on your summer break, you just want a capsule that you can throw in your bag,โ€ Mahtani says, describing the collection as designed for women looking for ease as they navigate the โ€œhigh seas of life.โ€ย 

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