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Apple has promoted Sabih Khan to chief operating officer, putting him in charge of the companyโs supply chain when the tech giant and its peers are navigating Donald Trumpโs trade war.
Khan, who joined Apple in 1995, will take over at the end of the month from his current boss Jeff Williams, who led the development of the Apple Watch, as part of what the company described as a โlong-planned succession.โ
Chief executive Tim Cook described Sabih as a โbrilliant strategistโ and one of the โcentral architectsโ of Appleโs supply chain.
Williams, a 27-year veteran of the company, took over leadership of Appleโs vast supply chain in 2015 and had been viewed as a potential successor to Cook, who held the COO role before being appointed chief executive.
A longtime protรฉgรฉ and close confidante of Cook, Williamsโ appointment marks the second major move in Appleโs top team this year, after longtime chief financial officer Luca Maestri stepped down from the role in January.
The appointment comes as Apple faces challenges, including threats from Trump that the company and rival Samsung will be hit with 25 per cent tariffs unless they shift production of their devices to the US.
Trade relations between China and the US have improved recently, but the US presidentโs volatile approach to trade policy has complicated Appleโs task in managing its vast global supply chain.
Trumpโs threat to the company marked an escalation of what he described as โa little problem with Tim Cookโ, who in May said factories in India would supply the โmajorityโ of iPhones sold in the US as soon as next year in response to high American tariffs on goods made in China.
Another recent leadership change saw Mike Rockwell, the executive behind the Vision Pro headset, take over the Siri product division from John Giannandrea, an artificial intelligence specialist poached from Google.
Sabih had โhelped pioneer new technologies in advanced manufacturing, overseen the expansion of Appleโs manufacturing footprint in the US, and helped ensure that Apple can be nimble in response to global challengesโ, Cook said in a statement on Tuesday.
Khan has been Appleโs senior vice-president of operations since 2019, with responsibility for product quality and overseeing planning, manufacturing partners and logistics.
Williams would continue to oversee Appleโs design team and the companyโs health initiatives, but the design unit would transition to reporting directly to Cook after Williams retired โlate in the yearโ, the company said.


