The words โForever I Love Atlanta,โ or FILA if you’re in the know, hit a little differently for me now. I may be from Virginia, but growing up, Atlantaโs influence stretched far beyond Georgiaโs borders, it was everywhere. ATLโs music? Unmatched. The style? Iconic. The confidence? Contagious. Some of my favorite artists from childhood โ Kelly Rowland, Ludacris, Usher โ either came from or were heavily influenced by Atlantaโs creative energy. The city has long been the undisputed epicenter of Black culture in America. From the food to the fashion to the slang, Atlantaโs impact is generational. Weโve all borrowed a little ATL swag โ knowingly or not. And to be honest, we should all probably have to pay the city royalties. When I found myself back in Atlanta with Adidas Originals to celebrate 404 Day, a hyper-local holiday named after Atlantaโs OG area code, this April, I was reminded why the city has held such a special place in my heart.ย


