Shopify took down Kanye Westโs online store after the musician sold t-shirts with the swastika symbol.
West, who also goes by Ye, advertised his online store in a Super Bowl commercial on Sunday, directing viewers to his website, where the only item listed was the swastika t-shirt.
Though Shopify removed a policy banning sellers from hosting โhateful contentโ last year, the e-commerce giant removed Yeโs store on Tuesday, days after the Super Bowl ad appeared.
โAll merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify,โ the company told TechCrunch in a statement.
Within the past week, Ye made several antisemitic posts on X, proudly proclaiming that he is a nazi and does not โlike or trust any Jewish person.โ He praised Adolf Hitler, then wrote, โI appreciate Elon for allowing me to ventโ before his account was deleted.
TechCrunch asked X if Ye deleted the account himself, or if it was deleted by the platform; X did not comment.
However, X has set the precedent that Holocaust denial, praise of Hitler, and support of nazis are allowed on the platform. TechCrunch found an example of an X creator with 200,000 followers, who uses Shopify to sell products glorifying the Auschwitz death camps and espousing Holocaust denialism.
While Shopify removed Yeโs swastika merch, the other antisemitic shop remains on the platform; Shopify did not return TechCrunchโs request for comment on why that shop has been allowed to remain.
