Neighborhood social app Nextdoor is launching a redesigned version of its service that itโs calling the โnew Nextdoor.โ The app is adding local news, real-time alerts, and an AI-powered feature called โFavesโ thatโs designed for discovering local businesses and spots. Nextdoor has also updated its overall design to look more contemporary.ย
Launched 15 years ago, Nextdoor has long served as a popular platform for neighborhood conversations, helping users connect over things like recommendations for plumbers and suggestions for nearby places to eat. But eventually, its growth stalled and engagement declined as the platform became associated with posts containing misinformation and racism.ย
Now, the company is looking to turn things around and attract more users by making its platform more helpful, useful, and timely. With this redesign, Nextdoor is looking to increase the quality and quantity of local information on the platform, Nextdoor CEO and co-founder Nirav Tolia told TechCrunch.
To bring news to its platform, Nextdoor has partnered with 3,500 local publications across the United States, United Kingdom, and Canada. Notable outlets include the San Francisco Standard, The London Standard, and The Toronto Star.
โThe reason that this is so important for us is historically, Nextdoor has relied 100% on user-generated content, just the content thatโs created by your neighbors,โ Tolia said. โThatโs been a great source of information. But, to really make sure if itโs happening in your neighborhood, we need to bring in local news as well. So this is the first time weโre letting third party publishers use our distribution.โ
Tolia stated that these arenโt commercial agreements, as Nextdoor isnโt paying for the content, nor are the publishers paying the company. Additionally, Nextdoor isnโt hosting the content; itโs simply displaying a headline, a snippet, and an image, and directing traffic to the publications. Users will be able to discuss the news in a comments section under each post.
Tolia noted that publishers are just the first new type of content coming to Nextdoor, as the platform plans to allow small businesses, schools, and organizations to have native presences in the app in the future as well.
In terms of the new alerts, Nextdoor now shows real-time updates on things like weather, traffic, power outages, storms, and wildfires. These alerts will appear on a dynamic neighborhood map, allowing neighbors to have timely conversations about safety and preparedness.ย
The service is partnering with Samdesk and Weather.com, which includes The Weather Channel app and Weather.com, to power these alerts.ย
โWhen thereโs something that is definitely worth paying attention to, we call that the yellow state, and weโll put that alert right at the top,โ Tolia said. โWhen thereโs something critical, we call that the red state and itโll take over the whole app, because at that point, you donโt care about the conversations neighbors are having about pickleball. You donโt really care about the new restaurant review that the local publishers put in. You need to get together with your neighbors and help save each otherโs lives in some cases.โ
Tolia noted that these alerts are hyper-localized because Nextdoor is built on a geospatial platform. So unlike Amber Alerts that are sent out to everyone in a certain location, Nextdoor says it can personalize its alerts down to the house. For example, if thereโs a power outage, the app will only send the alert to the people whose power is out.ย
As for the launch of Faves, Tolia says recommendations from neighbors are more valuable than going on Google or ChatGPT when looking to find a local restaurant or a place to spend time with family over the weekend, which is why Nextdoor is launching the feature.ย The new Faves feature displays curated lists of recommendations, and also lets you ask specific questions to get suggestions.
โWe have an LLM for every neighborhood where weโve taken 15 years of neighbor conversations and we can now answer questions about that information in a really compelling way,โ Tolia said. โSo we have the first, as far as we know, the first truly local AI thatโs powered by neighbor conversations.โ
You can ask questions like, โWhat is the best place to hike with kids?โ and receive a quick, summarized response that pulls information from posts from real users on Nextdoor. Underneath the summary, you can see and click through to the posts that the summary is referencing.
โThis content is proprietary to Nextdoor,โ Tolia said. โWeโve never shared it. Itโs not indexed by Google. Itโs not available on ChatGPT, and again, because we know where you live, we can target the information to you in the most relevant way.โ
Tolia noted that Nextdoorโs unique value is in digitizing and capturing local word-of-mouth, the kind of hyperlocal information that isnโt available through platforms like Google or ChatGPT, because you can only get it from direct conversations.
โI give the funny example of, if you wanted to know all the lemonade stands that kids are operating in your neighborhood, you canโt go to Google Maps and find that,โ Tolia said. โYou canโt go to ChatGPT and ask that question, right? The only way is for you to ask your neighbors. And so thatโs what Nextdoor is all about. So what are we going to do? Weโre going to recommit to really making this feel hyperlocal. Itโs really important for us to be seen less as a social network and more as a utility centric network.โ
