โWe made sure these Powder Washes hit two key notes: they are effective as cleansers yet not stripping, and they create a fantastic lather to deliver on a sensorial experience โ there is always something satisfying about a foamy lather to symbolize an effective cleanse,โ Nicola explains. โThe magic behind our Powder Washes is Sodium Carboxymethyl Starch, a superdisintegrant derived from potato starch that swells upon contact with water, allowing the surfactants to work and the fragrance to be activated.โ
Another major difference I noticed between the powder and liquid versions was that the dry formulas had stronger scent projectionย โย it filled my entire shower without being overpowering. โWe also utilized innovative spray-dried technology to capture our signature scents, which means that the fragrance really comes alive the moment it mixes with water,โ Nicola adds.
