Friday, June 26, 2026
HomeLifestyleJ.Crew Collaborates With French It GIrl Brand Rouje

J.Crew Collaborates With French It GIrl Brand Rouje


If youโ€™re dreaming of East Coast beaches and European summer sunsets, youโ€™re going to swoon over this buzzy new fashion collaboration. Preppy Americana institution J.Crew has teamed up with romantic French It girl label Rouje on a quintessentially Parisian (read: charmingly unfussy) summer capsule.

Beloved by cult followers and celebrities alike โ€” including Selena Gomez and Sienna Miller โ€” Rouje is known for its feminine, vintage-inspired Parisian designs. Now, itโ€™s getting a touch of J.Crewโ€™s clean and crisp codes in a collection entitled โ€œFrom Paris To New York.โ€ Rouje founder, Jeanne Damas, worked alongside J.Crewโ€™s creative director, Olympia Gayot, to blend both brandsโ€™ aesthetics into the ultimate romantic-meets-edgy wardrobe.

The 18-piece capsule โ€” priced between $39 and $398 โ€” includes dreamy printed dresses, easy matching sets, retro sailor jeans, and other iconic summer styles.



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