If you’ve been locked in on the butter-yellow trend, you know it has been steadily gaining steam and now reaching full‑on mania. Sitting between beige and lemon, this shade is mellow enough for the color‑shy but bold enough to stand alone. This season, designers from Alaïa to Erdem have drenched everything in the soft, happy hue: Simkhai and Emilia Wickstead featured minis and midis alike; Chloé and Bally bathed jackets in the sunshiney shade; and Chanel and Ralph Lauren’s bags are basically pats of creamy goodness. The best part of butter yellow? It never feels one‑note, and there’s a way to work it into your wardrobe, no matter your vibe.
