Prime Video is now experimenting with AI-assisted dubbing for select licensed movies and TV shows, as announced by the Amazon-owned streaming service on Wednesday.
According to Prime Video, this new test will feature AI-assisted dubbing services in English and Latin American Spanish, combining AI with human localization professionals to โensure quality control,โ the company explained.ย ย
Initially, itโll be available for 12 titles that previously lacked dubbing support. These titles include the Spanish animated film โEl Cid: La Leyenda,โ the family-friendly drama โMi Mamรก Lora,โ and the indie movie โLong Lost.โ
AI-based dubbing has gained popularity in the entertainment industry as it helps make content accessible to a broader audience. Various streaming giants have begun utilizing this technology.
For instance, Deepdub, a company specializing in AI dubbing, counts Paramount+ among its clients. YouTube has also invested significantly in this area, recently introducing an auto-dubbing feature that allows creators to translate their videos into multiple languages.
Prime Video already offers several AI features meant to enhance the viewing experience, including โX-Ray Recaps,โ which summarize entire seasons and episodes, and โDialogue Boost,โ which improves audio clarity for dialogue that may be difficult to hear.
