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OpenAI hires team behind AI recommendation startup Crossing Minds


Crossing Minds, a startup that provides AI recommendation systems to e-commerce businesses, said on Thursday that its team is joining OpenAI.

The startup was backed by Index Ventures, Shopify, Plug and Play, and Radical Ventures, and had raised more than $13.5 million across multiple rounds, according to Crunchbase.

Crossing Minds largely worked with e-commerce companies to improve their personalization and recommendation systems. The company claims it studies customersโ€™ on-site behavior data to gather insights on their shopping preferences without compromising privacy.

โ€œJoining OpenAI allows us to bring our work โ€” and our values โ€” into a mission we deeply respect: to ensure artificial general intelligence benefits all of humanity. Weโ€™re thrilled to bring our experience and energy to a team thatโ€™s setting the direction for the future of AI. Weโ€™re excited to learn, to contribute, and to help shape whatโ€™s next,โ€ the startupโ€™s co-founders wrote in a post on its website.

Alexandre Robicquet, one of the co-founders, has updated his bio on LinkedIn, which now reads โ€œResearch, Post-training and Agents at OpenAI.โ€ It is not clear if all of Crossing Mindsโ€™ team is joining OpenAI.

Crossing Mindsโ€™ website also says that the company wonโ€™t take up any more clients. Per its archived โ€œAboutโ€ page, Crossing Mind previously said it was trusted by Intuit, Anthropic, Udacity and Chanel.

AI companies have built a plethora of tools to help customers shop. Google and Perplexity have launched AI features to improve recommendations, while startups like Daydream have received massive investments to launch AI shopping assistants.

Earlier this year, OpenAI updated ChatGPT to provide recommendations, images, and reviews for items its users ask questions about.

OpenAI didnโ€™t immediately return a request for comment.



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