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ChatGPT’s image-generation feature gets an upgrade


During a livestream on Tuesday, OpenAI CEO Sam Altman announced the first major upgrade to ChatGPTโ€™s image-generation capabilities in over a year.

ChatGPT can now leverage the companyโ€™s GPT-4o model to natively create and modify images and photos. GPT-4o has long underpinned the AI-powered chatbot platform, but until now, the model has been able to generate and edit only text โ€” not images.

Altman said GPT-4o native image generation is live today in ChatGPT and Sora, OpenAIโ€™s AI video-generation product, for subscribers to the companyโ€™s $200-a-month Pro plan. OpenAI says the feature is rolling out soon to Plus and free users of ChatGPT, as well as developers using the companyโ€™s API service.

GPT-4o with image output โ€œthinksโ€ a bit longer than the image-generation model it effectively replaces, DALL-E 3, to make what OpenAI describes as more accurate and detailed images. GPT-4o can edit existing images, including images with people in them โ€” transforming them or โ€œinpaintingโ€ details like foreground and background objects.

To power the new image feature, OpenAI told the Wall Street Journal it trained GPT-4o on โ€œpublicly available data,โ€ as well as proprietary data from its partnerships with companies like Shutterstock.

Many generative AI vendors see training data as a competitive advantage, so they keep it and any information related to it close to the chest. But training data details are also a potential source of IP-related lawsuits, another disincentive for companies to reveal much.ย 

โ€œWeโ€™re respecting of the artistsโ€™ rights in terms of how we do the output, and we have policies in place that prevent us from generating images that directly mimic any living artistsโ€™ work,โ€ said Brad Lightcap, OpenAIโ€™s chief operating officer, in a statement to the Journal.

OpenAI offers an opt-out form that allows creators to request that their works be removed from its training datasets. The company also says that it respects requests to disallow its web-scraping bots from collecting training data, including images, from websites.

ChatGPTโ€™s upgraded image-generation feature follows on the heels of Googleโ€™s experimental native image output for Gemini 2.0 Flash, one of the companyโ€™s flagship models. The powerful feature went viral on social media โ€” but not necessarily for the best reasons. Gemini 2.0 Flashโ€™s image component turned out to have few guardrails, allowing people to remove watermarks and create images depicting copyrighted characters.

This article was update at 12pm PT to include OpenAIโ€™s statement to the Wall Street Journal around GPT-4oโ€™s training data.



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