Jason Kelce is being honest about a recent change.
After fans noticed the NFL alum’s beard looked a noticeably darker brown in promos for Taylor Swift‘s upcoming appearance on his and Travis Kelce‘s New Heights podcast, Jason addressed the chatter himself.
In fact, after his pal Ryan Fitzpatrick joked that he felt “betrayed” over the transformation, Jason replied on X Aug. 12, “I promise the dye was for a good reason, don’t hate me.”
While Jason didn’t share the exact reason for the transformation, Swifties are guessing it might have to do with New Heights’ Aug. 13 episode.
“Had to look good for the episode,” one fan wrote on X, “cause we all know it’s going in the history books.”
Indeed, Jason’s darker facial hair was far from the only thing fans pointed out in the New Heights promos—which teased Taylor’s guest appearance.
The other major clue that fans picked up, aside from the silhouette resembling Taylor? The orange background used in the promo graphic—a shift from the podcast’s usual color scheme, prompting viewers to believe the color was alluding to a new era expected from Taylor.
